For a band based in Birmingham, an hour and a half away from the nearest beach, there is an uncanny undercurrent of connotations relating Swim Deep to water, as their recently released video shows.

The flickering of the bands logo ‘’ (yet another mathematical symbol embraced by a band for its aesthetic appeal) appears before establishing shots of the two characters, in a restful, safe state on a tube home where the boy seems to be reflecting on the mesmerizing contortions in the allure of the water, where anything was possible, yet also there seems to be an trace of melancholia as if what has happened, won’t happen again due to a breakup. For a few brief moments, the band appear as delicate forms in the pool, neither sinking nor floating, simply existing in the empyrean water, before the ‘’ once again appears to signify yet another switch into the unknown.

The video has been released at an important time in Swim Deep’s career, just weeks after good friends Peace released “In Love” to massive critical success, showing what is possible for the new age of bands from Birmingham, or B-town as they call it. The video also comes just weeks before Swim Deep set sail on their trans-European headline tour which will quickly be followed by a flotilla of festival appearances during which their debut album ”Where The Heaven Are We” will be released in late July.

As the sign gradually fades, an epic instrumental intro builds anticipation whilst cinematic shots depict a life of discontent and restlessness in a world full of industrial estates and grey and brown bleak backdrops. A deep longing for the soothing blue water is characterised by savouring the times spent making ripples in puddles and long wistful stares out to the river. When the boy makes his way to the pool the girl is already in it, and when the boy jumps in there is a brief sense of serene happiness, yet the girl then looks away simultaneously crushing the boy’s spirit and suggesting that maybe the water is not the idyllic heaven the boy had been expecting. Such subtle moments with big implications reflect the nature of teenage relationships and the angst of categorising life into boxes, a sentiment that has been portrayed well by Georgia Hudson, the video’s director.

The ending shots comprise mainly of the girls figure being blurred by swells in the pool, drawing neat parallels with the idea that the boy was unable to clearly see what was going on in the relationship, the camera then cuts to a shot of the devastated boy lying down as an image of the blue pool fades over the top of him, representing how enticing the sea can be, even if one of the fish were not right for you.

The final image of the video is of the ‘’ symbol reaffirming the connection to the water and the waves but also ensuring the image has been burned to the back of your retina so many times that you won’t forget Swim Deep, as if that was at risk.


Post by Sam



Swim Deep