Love him or hate him Kanye West succeeded in simultaneously being the most talked about and the most outspoken artist in 2013. While many of us were eager for a follow up to 2010′s brilliant ‘My Beautiful Dark Twisted Fantasy‘ no one fully expected the barrage that is ‘Yeezus‘.
We’ve waxed lyrical about it and we’ve compared his record to other Kardashian romancer Lamar Odom but here is why the Cougar team loved it.
“If there was a land where an artist’s talent was to equal his/her ego, Kanye West would most certainly be the King. The self proclaimed ‘creative genius’ once again tops my list of best albums of the year, and with the humbly named ‘Yeezus‘ proves that you can copulate with a Kardashian and name your child as a direction yet still remain on top. ‘Yeezus‘ is completely different from his previous work, and from anything that had previously been done, yes I mean by ANYONE. It perfectly represents him though: angry on ‘New Slaves‘ and ‘Black Skinhead’. Extravagant, pioneering, grandiloquent on ‘ I am a God‘, and yes, even funny. This album also proves that he can mix genres like no other, but also bring people together like no other merging electronic music, hip hop, rock, jazz and punk gathering genius from all around the world including the best of the french electronic scene (Daft Punk, Brodinski, Gesaffelstein), Brit DJ/producer Hudson Mohawke and his collaborative project TNGHT, and contributions from indie darling Justin Vernon and R&B hard hitters like Uncle Charlie Wilson and Frank Ocean” – Olivia
“‘Yeezus‘ mighty “On Sight” kicks off the album with the angry Kanye beats we knew he was about to lash out at us at any moment. About a minute in everything comes to a halt with an angelic sample of Holy Name of Mary Choral Family singing “Oh, he gives us what we need. It may not be what we want.” Perfectly summing up Kanye‘s understanding of why he believes he was put on this earth, and that he truly considers himself to be a God of music.
An album of mostly heavy synth beats ‘Yeezus‘ holds true to Kanye‘s unique craft. The best display on the album, “Blood on the Leaves” opens with the haunting Nina Simone sample, piquing curiosity only to guide you right back into Yeezy‘s dark underworld. The bottom line: Kanye refuses to let anyone see him as anything other than brilliantly out of his mind“. – Jabes
“This dark album was sometimes a challenge, but I mean that as a compliment. It’s gritty production and forceful performances really take you into the head of one of music’s most creative souls. “Black Skinhead” was ferocious but at the same time intriguing. The great use of vocal samples and futuristic synthesizers compliment the danceable yet artistic pieces of rage in this modern masterpiece“. – T.R. Wicks
“Its hard to classify ‘Yeezus‘ as just an album. It is much more than that. Starting with the SNL performances, to the cryptic guerrilla marketing, then the album, then the aftermath… In the previous month, Kanye released the video for “Bound 2” which rapidly went viral in combination with the James Franco/Seth Rogen spoof*. Kanye also went on a morning radio rampage claiming to be the ” No. 1 most impactful artist of our generation” and “Shakespeare in the flesh.” Unfortunately, I think he may be correct. The album lives up to the hype. Its dark. It’s creative. It’s heavy. It’s sexy.
* I have a theory that the spoof was Kanye organized/commissioned. The exact frame-by-frame tribute came out too quickly and was too good. This also wouldn’t be out of Kanye character” - Robin Petering