By day, the ladies of Charisma.com are holding down days jobs like any ordinary people however during the night, these women are breaking new grounds in the music world. Ever heard of electro-rap? Probably not, because up until two years ago, no one ever thought that it was possible to combine rapping with electronic music. Truthfully, the EDM scene in Japan is still in its infancy, so the majority of artists are just pigeonholed under the EDM banner.
Although EDM has been slowly seeping into Japanese culture, hardly anyone knew about the genre outside of JPOP songs with influences from Zedd’s sonic elements. With JPOP taking Japan by storm, Japanese EDM artists went under the radar for years, though that isn’t to say that they were lacking talent compared to international DJs.
In other parts of the world, electronic DJs became household names in casino nightclubs that were filled with a mix of excitable tourists. Nightclubs in casinos are the perfect platform for worldwide recognition – which Japanese DJs lack access to due to government regulations on gambling. Although all this could change given the potential to improve the economy it is a long way off yet. Even the Japanese civilians have demonstrated their interest in online gambling, giving reason for the world’s first casino InterCasino to penetrate the Japanese market if the opportunity were to arise. The loose regulations on online gambling, along with the prospective for integrated resorts to boost the economy and tourism for the 2020 Tokyo Olympics, could mean that casino legalization may be well on its way.
But for now, Japanese DJs will have to find other ways to make a name for themselves, and truthfully, a number of them have done a remarkable job despite the missing presence of casino nightclubs, including the aforementioned Charisma.com. What started as merely an outlet for the built up rage from work and daily life turned into a new genre of music that captured the souls of fans all over the world, performing in the annual Baycamp and Rock in Japan Festivals and the Japan Expo in Bangkok just last year. And hopefully, it won’t be long before they embark on their first global tour.
If you’re curious and want to listen to their music, check out the video below.